Professional web site design is one of the most important services a Rochester business can seek. Having a web presence simply isn’t enough anymore. Users have higher expectations of the sites they visit, and they’re likely to abandon web sites that don’t meet those expectations in less than 30 seconds. A web designers services are only so useful as the client will let them be. Here, we’ll look at the three things a professional web site designer will recommend that you shouldn’t pass up on.
Especially if you’re trying to sell product, quality photography is essential to a website’s success. Though you or another amateur can easily come in to snap a few photos of your location, your product, your staff, or anything else you might want to feature, the results won’t meet the expectations of users. Users are expecting a site to look professional, because they want to work with professionals. Poorly lit, pixely, or unfocused photos will only look amateur and will not inspire confidence in your brand. A professional photography shoot will cost a little extra, but the results will be well worth it.
Responsive Web Design
Today, many users access sites from their mobile devices. Ask any web designer company and they’ll tell you that not having a mobile compatible site is the kiss of death. Users will quickly abandon a site that doesn’t display correctly on their devices and certainly won’t use it to make a purchase. Though professional web site design that is responsive might cost a little extra, it too is worth the cost.
A web page design company might not have any copywriters in house, but most have one or two freelancers or other professionals to whom they can outsource copy. Professional copy makes an incredible difference on a site, as it increases readability and can even help catch readers’ eyes with clever headlines. Working with a professional copywriter also cuts down on grammatical and spelling errors which will quickly turn off many viewers of a site.
Professional web site design is a service that only brings success when done well. Many clients don’t realize that they are in fact the obstacles to the development of a great site. Trust your professional web designers to handle your company’s best interests and to build you a site that will represent you well.